Internal Advertising Technology
Google Ads API Internal Tool
Lanqing Information Limited, operating under the Azureon Games brand, uses the Google Ads API for the internal advertising and user acquisition operations of its own mobile games.
Our internal tool is used by authorized personnel to retrieve and analyze Google Ads campaign performance, advertising spend, conversions, conversion value, CPA and ROAS data, and to support internal Google Ads account creation when required.
The tool is used exclusively for advertising activities related to products developed or operated by Lanqing Information Limited. It is not available to external customers or the general public.
About Lanqing Information Limited
Lanqing Information Limited, operating under the Azureon Games brand, is a mobile game developer and publisher focused on developing and publishing games for international markets.
Our products include Shadow Match: Vampire RPG, a mobile game distributed through official mobile application platforms including Google Play and the Apple App Store.
Our advertising activities are conducted to promote products developed or operated by Lanqing Information Limited.
Company website: https://www.azureongames.com/
Purpose of Our Google Ads API Tool
Lanqing Information Limited has developed an internal Google Ads API tool to support the advertising and user acquisition operations of our own mobile games.
The tool is used by authorized marketing, user acquisition, technical, and data analysis personnel to retrieve Google Ads performance data and evaluate advertising results.
The tool helps our internal teams:
- check_circle Monitor advertising campaign performance
- check_circle Analyze advertising spend and user acquisition costs
- check_circle Review conversion performance and conversion value
- check_circle Measure CPA and return on advertising spend
- check_circle Compare performance across campaigns, ad groups, advertising assets, countries, and time periods
- check_circle Support internal Google Ads account administration
Supported Google Ads Campaign Type
App campaigns
Our current Google Ads API implementation primarily supports App campaigns used to promote our mobile applications and acquire users in international markets.
Google Ads API Functions
Our internal tool currently focuses on two primary Google Ads API capabilities: Reporting and Account Creation.
1. Reporting
The tool retrieves Google Ads advertising data for internal reporting and analysis.
This information is used by our internal user acquisition and marketing teams to evaluate campaign performance and make advertising decisions.
2. Account Creation
Lanqing Information Limited also requires Google Ads API account creation functionality for its own advertising operations.
When required, the tool may create new Google Ads advertising accounts under the company's own Google Ads Manager Account.
This functionality may be used when the company needs separate advertising accounts for different products, markets, currencies, or account time zones.
Relevant Google Ads API functionality
CustomerService.CreateCustomerClient
All advertising accounts created through this functionality remain under the control of Lanqing Information Limited and are used exclusively for the company's own advertising activities.
Intended Users
The Google Ads API tool is an internal business tool.
Access is limited to authorized personnel of Lanqing Information Limited, including:
- Marketing employees
- User acquisition employees
- Data analysts
- Authorized technical personnel
- Authorized contractors working on behalf of the company
The tool is not:
- • Available to the general public
- • Provided as a commercial SaaS product
- • Used to manage Google Ads accounts for external clients
- • Used to manage unrelated third-party advertisers
Data and Workflow
The general workflow of the internal tool is:
Google Ads data retrieved through the API is used for internal advertising analysis and account administration.
Security and Access Control
Lanqing Information Limited applies access controls to its Google Ads API integration.
- verified_user Google Ads API credentials, OAuth credentials, and developer tokens are managed through secured backend systems.
- lock API credentials and developer tokens are not exposed to end users.
- admin_panel_settings Access to the internal tool is restricted to authorized personnel.
- person_check Only personnel with a legitimate business need are permitted to access advertising data or API functionality.
Scope of the Tool
The current Google Ads API tool is primarily designed for:
- Google Ads reporting
- Advertising performance analysis
- Internal Google Ads account creation
At this stage, the tool is not intended to provide a public advertising management platform or advertising account management services to external customers.
Our current Google Ads API use case does not rely on the App Conversion Tracking and Remarketing API.
Business Use Case
Lanqing Information Limited operates mobile games in multiple international markets.
Advertising performance, user acquisition costs, conversion performance, and return on advertising spend are important indicators for our internal marketing operations.
The Google Ads API allows our team to consolidate advertising data into our internal analysis workflow and evaluate metrics such as advertising spend, conversion volume, conversion value, CPA, ROAS, country-level performance, and time-based performance.
The Account Creation capability also allows the company to maintain separate Google Ads accounts when required for different products, markets, currencies, or reporting time zones.
Product Information
Shadow Match: Vampire RPG
Shadow Match: Vampire RPG is one of the mobile game products developed and operated by Lanqing Information Limited.
Our mobile game products are promoted through digital advertising platforms including Google Ads.
Shadow Match: Vampire RPG is distributed through official mobile application platforms including Google Play and the Apple App Store.
Official distribution links:
Google Play: https://play.google.com/store/apps/details?id=com.yangever.vampires
Apple App Store: https://apps.apple.com/us/app/shadow-match-vampire-rpg/id6746191193
Contact
Lanqing Information Limited
Azureon Games
RM 1002, 10/F EASEY COMM BLDG,
253-261 HENNESSY RD WAN CHAI,
Hong Kong
Website:
https://www.azureongames.com/
Google Ads API Information:
https://www.azureongames.com/google-ads-api.html
API Contact:
[email protected]
Phone:
+852 46190658